WEforum Health and Wellness Conference 2018
Ron Finley – Artist, Designer, Gangsta Gardener, The Ron Finley Project
“Change Your Food, Change Your Life”
Wednesday, November 14 9:00-10:15 AM – KEYNOTE MORNING KICK-OFF PRESENTATION (LECTURE HALL)
Ron Finley is a man who will not sit still and watch a problem take root. Having grown up in the South Central Los Angeles food prison, Ron is familiar with the area’s lack of fresh produce. He knew what it’s like to drive 45 minutes just to get a fresh tomato.
In 2010, he set out to fix the problem, outside his front door, that is. Ron planted vegetables in the curbside dirt strip next to his home. And quietly, carefully, tenderly started a revolution. He wanted a carrot without toxic ingredients he didn’t know how to spell.
His was an exceptionally creative, cost-effective and simple solution; however, it was also an act of spirited rebellion that led to a run-in with the authorities.
The City of Los Angeles owns the “parkways”; the neglected dirt areas next to roads where Ron was planting. He was cited for gardening without a permit. This slap on the wrist did little to dissuade his green thumb and Ron fought back Hard. He started a petition with fellow green activists, demanding the right to garden and grow food in his neighborhood and then, the city backed off.
This caught the eyes of creative leaders and media voices that lauded his courageous act of ebullient defiance. Ron has continued to share his story and vision with the world, giving a TED talk and planning many exciting ways to continue his involvement in mitigating Los Angeles food prisons.
His dreams have been reshaped into a thriving garden of pumpkins, peppers, sunflowers, kale and corn. But more than being a gangsta gardener, Ron is a community leader. Determined to change South Central Los Angeles from food desert to food forest, his actions are educational, inspiring, and nutritious. He wants kids to grow up with the option of healthy food instead of fried, fattening staples. He wants to sweep up and transform his street, his hood, the city of LA and communities everywhere.
