How Women Are Different From Men, Financially Speaking

April 2022

By Geeta K. Brana, Senior Vice President, Financial Advisor
Geeta Brana Wealth


We all know men and women are different in some fundamental ways. But is this true when it comes to financial planning? In a word, yes! Everyone wants financial security, but women often face unique obstacles that can affect their ability to achieve it. Let’s look at some of these potential headwinds.

On the path to financial security, it is important for women to understand what they might be up against, financially speaking, and must consider some key differences between themselves and men.

Women have longer life expectancies. Women, on average, live 5 years longer than men. A longer life expectancy presents several financial challenges for women:

  • Women will need to stretch their retirement dollars further.
  • Women are more likely to need some type of long-term care, and may have to face some of their healthcare needs alone.
  • Married women are likely to outlive their husbands, which means they could have ultimate responsibility for disposition of the marital estate.

Women generally earn less and have fewer savings. According to the Bureau of Labor Statistics, within most occupational categories, women who work full-time, year-round, earn only 81% (on average) of what men earn. This wage gap can significantly impact women’s overall savings, Social Security retirement benefits, and pensions.

The dilemma is that while women generally earn less than men, they need those dollars to last longer due to a longer life expectancy. With smaller financial cushions, women are more vulnerable to unexpected economic obstacles, such as a job loss, divorce, or single parenthood.

Women are more likely to be caregivers. Statistics show that the majority of caregivers are women. Of the more than 40 million Americans serving as caregivers to their loved ones, 60% are women. Oftentimes being a caregiver means having to work part time or leave the workforce. Over time, being a caregiver can have significant financial implications, such as:

  • Loss of income, employer-provided health insurance, retirement benefits, and other employee benefits
  • Less savings
  • Potentially lower Social Security retirement benefits
  • Difficulty with career advancement or reentering the workforce
  • Increased financial vulnerability in the event of divorce or death of a spouse

Women are more likely than men to be living on their own. Whether through choice, divorce, or death of a spouse, more women are living on their own. This means they will need to take sole responsibility for protecting their incomes and making financial decisions.

Women need to protect their assets. As women continue to earn money, become the main breadwinners for their families, and run their own businesses, it’s vital that they take steps to protect their assets, both personal and business. Without an asset protection plan, a woman’s wealth is vulnerable to taxes, lawsuits, accidents, and other financial risks that are part of everyday life. But women may be too busy handling their day-to-day responsibilities to take the time to implement an appropriate plan.

Steps women can take. In the past, women may have taken a less active role in household financial decision making. But, for many, those days are over. Today, women have more financial responsibility for themselves and their families. So, it’s critical that women know how to save, invest, and plan for the future. Here are some steps women can take towards financial security:

Take control of your money. Create a budget, manage debt and credit wisely, set and prioritize financial goals, and implement a savings and investment strategy to meet those goals.

Become a knowledgeable investor. Learn basic investing concepts, such as asset classes, risk tolerance, time horizon, diversification, inflation, the role of various financial vehicles like 401(k)s and IRAs, and the role of income, growth, and safety investments in a portfolio. Look for investing opportunities in the purchasing decisions you make every day. Have patience, be willing to ask questions, admit mistakes, and seek help when necessary.

Plan for retirement. Save as much as you can for retirement. Estimate how much money you will need in retirement, and how much you can expect from your savings, Social Security, and/or an employer pension. Understand how your Social Security benefit amount will change depending on the age you retire, and also how years spent out of the workforce might affect the amount you receive. At retirement, make sure you understand your retirement plan distribution options, and review your portfolio regularly. Also, factor the cost of health care (including long-term care) into your retirement planning, and understand the basic rules of Medicare.

Advocate for yourself in the workplace. Have confidence in your work ability and advocate for your worth in the workplace by researching salary ranges, negotiating your starting salary, seeking highly visible job assignments, networking, and asking for raises and promotions. In addition, keep an eye out for new career opportunities, entrepreneurial ventures, and/or ways to grow your business.

Seek help to balance work and family. If you have children and work outside the home, investigate and negotiate flexible work arrangements that may allow you to keep working, and make sure your spouse is equally invested in household and child-related responsibilities. If you stay at home to care for children, keep your skills up-to-date to the extent possible in case you return to the workforce, and stay involved in household financial decision making. If you are caring for aging parents, ask adult siblings or family members for help, and seek outside services and support groups that can offer you a respite and help you cope with stress.

Protect your assets. Identify potential risk exposure and implement strategies to reduce that exposure. For example, life and disability insurance is vital to protect your ability to earn an income and/or care for your family in the event of disability or death. In some cases, more sophisticated strategies, such as other legal entities or trusts, may be needed.

Create an estate plan. To ensure that your personal and financial wishes will be carried out in the event of your incapacity or death, consider executing basic estate planning documents, such as a will, trust, durable power of attorney, and health-care proxy.

Seek the help of a financial professional. Women are the key to their own financial futures–it’s critical that women educate themselves about finances and be able to make financial decisions. Yet the world of financial planning isn’t always easy or convenient. In many cases, women can benefit greatly from working with a financial professional who can help them understand their options and implement plans designed to provide women and their families with financial security.

Securities and investment advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. RAA does not provide tax or legal advice.


Geeta K. Brana, Senior Vice President, Financial Advisor




“My personal mission is to educate, inspire, & empower women to invest with confidence.”

I created a “Women Focused” wealth advisory practice because I wanted to help women bridge the confidence gap when it comes to investing. With extensive global investing experience and a career that spans over 24 years and three continents, I have often seen how the financial planning industry fails to adequately address women’s unique needs and perspectives.

Women live longer, earn less, and head far more single-parent households than do men. Many married women still defer much of their financial decision making to spouses. Yet nine of out ten women will handle their own finances at some point in their lives. I want to help them better prepare for this inevitability.

As a single woman and mother of two, I know from personal experience that financially informed and involved women make the best choices. Today, all women – single or married, widowed, or divorced need to plan-ahead for their financial well-being of their family. This requires that they take control of their finances today and learn how to save, invest, and plan for their future.

To learn more about unique wealth management services please visit Geeta Brana Wealth at I am also the Founder of WHEEL (Women,Helping Educate & Enhance Life) a nonprofit organization designed to assist women in all phases of their lives.

FCM, 960 Holmdel Road, Building 1
Holmdel, NJ 07733
Tel: (732)546-9315

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